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Recycle Everywhere

With a healthy budget and loads of development time, my partner and I were tasked with creating a preroll campaign encouraging the 18-24 demographic to recycle. Two hours before the client presentation, we learned the budget was less than a tenth of what was originally scoped. With just enough money for a camera and a white wall, a new campaign was created and written as the client rolled into the parking lot.

CD: Carey Pradinuk