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Nutella

Nutella

Video recipe content has become pretty stale. So, we created a battle-of-the-moms web series hosted by a celebrity chef to spice things up. It worked: the campaign became one of the highest performing consumer promotions in Nutella history.

Episode trailer

Full episode

Full episode

Full episode

 

Supporting Social Media

Copy: Joe Lawther

Design: Clay Whelan

CD: Brian Krenzer