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Ferrero Rocher // Holiday

Ferrero Rocher - Social

It’s not surprising to hear that people eat Ferrero Rocher around the holidays. But the team at Noise Digital and I wanted to take it a step further and encourage Ferrero Rocher to be an integral part of holiday decorations, not just the dessert tray. So, we created a digital experience giving fans tips, tricks and plenty of inspiration for how Ferrero can be used for the holidays.

The result of the campaign? Over 200,000 people redeemed a PIN for a branded tree decoration.

Landing page

Landing page

Social Content

Social Content

The campaign extended into malls where consumers could walk through a Ferrero Rocher inspired holiday home.  The entire experience was designed to be chock full of instagrammable-moments and we rewarded users of our hashtags with prize incentives.

The campaign extended into malls where consumers could walk through a Ferrero Rocher inspired holiday home.

The entire experience was designed to be chock full of instagrammable-moments and we rewarded users of our hashtags with prize incentives.


Copy: Joe Lawther

Design/ACD: Jadyn Aguiler